How do website leads reach the pipeline

How do website leads reach the pipeline. When someone submits the contact form on Arkon Oneinc.com, the system:

The steps, written out

1. Matches an existing contact or customer by email, phone or company name, or creates a new customer with status Prospect.
2. Creates an opportunity at stage Lead with source Website and an expected close 30 days out.
3. Assigns it to the customer's account manager, or to the sales rep set in Administration (otherwise rotating between reps).
4. Adds the task "Call the new website lead within 1 business hour", alerts Sales and optionally emails the visitor a thank-you.

Tip

Find them in Pipeline by filtering Lead source = Website.