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Why did a customer or employee not receive an expected message

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Why did a customer or employee not receive an expected message. Check, in this order:

The steps, written out

  1. Search the Outbox by recipient or template. If the message is there, it was generated; verify the address and channel on the message.
  2. In Notification rules, make sure the rule is On.
  3. In Templates, make sure the template is Active.
  4. On the customer's Notifications tab, check the message type is not switched off.
  5. Check the contact has the email or mobile number needed for the channel, and that the right contact is the primary or billing contact.
  6. Nightly messages (reminders, alerts) go out with the nightly run; see System.